Hi all -- I just read Raphael Canut saying he was giving up on his codec after he contacted JPEG, MPEG, etc. and no one was interested. This isn't the first time I've seen developers on this forum struggle to sell or even give away their innovations to companies and standards bodies.
Why are compression advances so hard to sell? Storage costs money. Bandwidth costs money. It's not economically rational to waste as much bandwidth and compute as companies are wasting right now with the suboptimal compression codecs in wide use (not to mention situations where they don't compress at all...).
Some of you are prospering. Some of you are struggling. It's not clear to me what differentiates the successful from the unsuccessful in this field. I'd like to hear your thoughts. Also, I wonder if there's anything we can do to help Raphael and others market themselves and their codecs. Lack of perfect English fluency is a problem for some – any of you should feel free to message me if you need help with your English pitches. I'm happy to help you with English editing and the pitch. I'm a social psychologist who trained under Robert Cialdini, so I know a lot about the science of persuasion and can help with pitches. Still, it seems like such a hard sell to get people to listen to someone about better compression...